Odd Language #8: Good Hit or Bad Hit?

From http://www.itbusiness.ca/IT/client/en/CDN/News.asp?id=67317, paragraph 26: ‘”I think [the Galaxy S III] is going to be a massive hit for Samsung, but it isn’t as disruptive as previous devices have been because the bar is set very high now,” said Wood.’

The issue? Is it going to be a good hit (a success) or a bad hit (as in badly affecting Samsung’s bottom line)? Apparently, a good hit.