I used to live in Salmon Arm, British Columbia, Canada. (Please spare me the joke about salmon not having arms. I have heard it.)
“Salmon Arm” being a bit long, it was often abbreviated “SA”. The Salmon Arm Downtown Improvement Association came up with a URL. I do not remember what the TLD was. (.com or .ca?)
I do remember the other part: “sadowntown”.
The issue: I am sure that they meant “Salmon Arm downtown”, but it is too bad that it also parses as “sad own town”. I noticed this about 1 1/2 seconds after first reading it and pointed it out.
They are currently using salmonarmdowntown.com.