FritoLay has a trademark they use with their Cheetos Puffs: “dangerously cheesy”.
The issue: Have a look at the definition of cheesy. Definition 1 fits what FritoLay was thinking – “of or like cheese: a cheesy aroma; a cheesy taste.” – but the second definition does not: “Slang. inferior or cheap; chintzy: The movie’s special effects are cheesy and unconvincing.“. What was the FritoLay marketing department thinking?